What's on the menu
SEO website copy
Deliciously optimised pages that don’t just rank - they tell your customers important stories. A bit of magic. Lot of strategy.
Blog posts
Indulgent content that spotlights your best bites, offerings, and brand personality. Why yes, I'll have another serving, please!
Newsletters
No hard sell. Just personality-driven newsletters and menus that sound like your business. Done properly, they're one of the most powerful tools to drive bookings.
Menu proofing
Your menu is your first impression, so don’t let typos, unclear descriptions, or formatting slip through. Menu proofing allows every dish to present itself properly.
Social media content creation
Eye-catching content designed to engage your audiences. A solid brand building exercise, from post copy and graphics to short-form videos.
Social media community management
Keep your audience engaged and your brand voice consistent. Also turning your brand new followers into fans.
LinkedIn growth
The ultimate platform for hospitality. I help grow your networks with the right followers, boost engagement, and put your expertise and offerings in the spotlight.
Bab & Build Mentoring Sessions
If you’re serious about upping your foodie game this is a beta trial with just a few slots available each month.
Dishing out brand copy that’s pure chef’s kiss…
Hey, I’m Emma! I whip up plate-perfect, high-impact copy for hotels, restaurants, spas, and luxury spaces across the UK.
Hospitality brands are built different. They’re fast-paced, people-led, and built on customer vibes as much as value. Owing to my expertise, I cut straight to what you actually need. Fresh angles, original ideas, and copy that sounds like a real human wrote it.
The proof is knowing how to bottle the experience and sell it without it sounding salesy.
I’ve been a top hospitality and hotel copywriter for over a decade, writing hundreds of mouth-watering reviews, scroll-stopping website copy, and listings for hotels, serviced apartments, restaurants, bars, Airbnbs, and holiday lets.
If you need a website refresh, menu proofing, or simple copy that does your venue justice, I’ll cook up words that get you noticed and booked. Simple, tasty, done.
